If it can be dreamed, it can be done.
You’re passionate about self expression, you’re highly creative and your imagination is highly developed. In addition, your keen sense of aesthetic helps drive your need to actively create.
As a Creator business, you have a keen understanding of the need for innovation, invention and reinterpretation. You encourage the fulfillment of imaginative exploration, the need to learn new skills, and support the search to find (or make) the meaning in life. You—as the Creator brand archetype—also understand that strong creative expression to “control the world” belies a vulnerability and fragile self confidence; be aware of over-reacting to a fear of being judged or of not being as amazing as you want to be.
For example…
Pinterest as the Creator.
Pinterest says it’s a “visual discovery engine” where users find ideas to spark inspiration. As a Creator brand archetype, Pinterest gives you a way to compile ideas, discover other creators, follow inspirational concepts and create and arrange boards by category. In fact, you can find a Pinterest board for just about anything including, well, Brand Archetypes. This versatile tool also allows you to create Pins to share your ideas and creations. Pinterest says it best when they ask: “Waiting to be inspired? That’s what we’re here for.”
A great example of why it’s smart to know your archetype is so you can deliberately address challenges, not just identify strengths. For Creators, it’s the fear of being judged and influenced by other negative thoughts. Check out the Pinterest campaign “Don’t Don’t Yourself.” Spot on, Creator.
Pixar as the Creator.
Pixar, the computer animation studio best recognized for its successful computer animated feature films, embodies the Creator archetype. Constantly innovating and bringing artistic visions to life, Pixar conjures up amazing universes in which anything you can think of can become a thrilling reality. In fact, the Pixar motto captures the Creator’s joy in the process of making something with enduring value while avoiding mediocrity: “From Suck to Nonsuck.” Now that’s to infinity and beyond!
Keep reading about the other members of the Creator family of archetypes: Artist, Entrepreneur, Storyteller and Visionary.
By looking at the specific differences and nuances in archetype groups that seem close in nature, you’re able to really drill down and discover the bone-deep truth of your brand. AND how to use that knowledge to develop crystal-clear messaging.
👉 Dive into archetypes and how to use them to empower your brand.
Ready to explore your brand archetypes and understand how to use them to build your business?
Red Chalk would love to chat! Schedule a consultation and let’s put the power of brand archetypes to work creating a desirable brand.
If you want to explore the world of archetypes and how they are used in brand management, we highly recommend the book Archetypes in Branding: A Toolkit for Creatives and Strategists, written by Margaret Hartwell and Joshua C. Chen.
Keep reading about the family members of the Citizen family archetypes: Clown, Entertainer, Provocateur and Shapeshifter.
By looking at the specific differences and nuances in archetype groups that seem close in nature, you’re able to really drill down and discover the bone-deep truth of your brand. AND how to use that knowledge to develop crystal-clear messaging.
👉 Dive into archetypes and how to use them to empower your brand.
Ready to explore your brand archetypes and understand how to use them to build your business?
Red Chalk would love to chat! Schedule a consultation and let’s put the power of brand archetypes to work creating a desirable brand.
If you want to explore the world of archetypes and how they are used in brand management, we highly recommend the book Archetypes in Branding: A Toolkit for Creatives and Strategists, written by Margaret Hartwell and Joshua C. Chen.
